Unite Web, Mobile and Social Media
Unity enables your organisation to break down the barriers between your website, mobile site, and social media assets. Through a ‘create-once-publish-anywhere’ approach, Unity enables content to be created once, and then automatically published to your website, mobile site, and social media assets with just a few clicks. In addition, Unity helps your visitors move between your website and social media, meaning your audience will no longer be marooned on just one.
Getting content right for web versus social media takes some work. Unity helps by automatically updating your content for the intended medium. For example, a full news article is great to publish on your website, but Twitter only allows 140 characters. In this case, Unity syndicates only the headline of the article to Twitter along with a link back to your website. Just one of the smart ways Unity helps non profit organisations get the message out.